Terms of Service

Last updated: November 2025

Welcome to MaiFriends!

We’re so happy to have you here. These Terms of Service (“Terms”) govern your use of MaiFriends and the software, content, and services (collectively, the “Services”) offered through:
our website maifriends.app and its sub-domains (the “Website”), and our mobile app MaiFriends for Android (the “App”).

Please read these Terms carefully before you start using the Services.

The terms “MaiFriends,” “us,” “we,” or “our” refer to Montulet en Partners B.V., a company incorporated in the Netherlands.

The term “device” refers to the device you use to access the Services, including but not limited to computers, smartphones, and tablets.
The term “you” refers to the user of the Services.

By signing up for or otherwise using the Services, you agree to be bound by these Terms and all applicable laws. If you do not agree, please refrain from using the Services.

Our contact email address is support@maifriends.app. All correspondence about these Terms or your use of the Services should be sent to this address.

1. Our Services

MaiFriends offers an AI-powered companion chat through a text interface and  voice interaction.
Our AI companions are simulated personalities — they are not real people.

1.1 Medical Disclaimer

MaiFriends is a provider of software for entertainment and personal expression. We are not a healthcare or medical device provider, nor should the Services be considered medical or therapeutic care. Only qualified professionals can provide such services. We make no representations or guarantees that MaiFriends provides any therapeutic benefit.

1.2 Emergencies

MaiFriends is not for emergencies. If you have a medical or mental-health emergency, call your local emergency number or go to the nearest clinic or emergency room.
If you are considering self-harm or feel unsafe, please discontinue use immediately and contact local emergency services (for example 113 in the Netherlands, 988 in the US, or 116 123 Samaritans in the UK).

1.3 Modifications to the Services

We may modify, suspend, or discontinue any part of the Services at any time, temporarily or permanently, with or without notice. We are not liable for such modifications or discontinuations.

2. Membership & Subscriptions

2.1 Becoming a Member

To access and use MaiFriends you will need to create an account (“Member account”).
By registering, you agree to provide and maintain true, accurate, current, and complete information as requested in the sign-up forms.
Registration data and other personal information are processed according to our Privacy Policy.

2.2 Once a Member

You are responsible for maintaining the confidentiality of your login credentials and for all activities occurring under your account.
You agree to (a) immediately notify Montulet en Partners B.V.  of any unauthorized use or security breach, and (b) always sign out at the end of each session.
MaiFriends is not liable for any loss or damage resulting from failure to comply with these obligations.

2.3 Membership Levels and Benefits

After registration you can choose from several membership tiers. The overview below summarizes the current benefits. Feature availability may vary by region/device and can change over time (we’ll provide reasonable notice where required by law).

MaiFriends Subscription Tiers

Free

Price: $0
Swipes: 10/day
Undo / Insta: – / –
Daily XP Cap: 50
XP Multiplier: 1×
Hearts Discount: –
Memory: last 5 messages (~300 tokens)
Extras: —

Premium

Price: $10
Swipes: 15/day
Undo / Insta: 2 / 1
Daily XP Cap: 200
XP Multiplier: 1.5×
Hearts Discount: 5%
Memory: last 15 messages (~600–1000 tokens)
Extras: —

Ultimate

Price: $20
Swipes: Unlimited
Undo / Insta: 5 / 3
Daily XP Cap: 500
XP Multiplier: 2×
Hearts Discount: 10%
Memory: last 50 messages (~2000 tokens)
Extras: —

Whale / VIP

Price: $50
Swipes: Unlimited
Undo / Insta: Unlimited / Unlimited
Daily XP Cap: Unlimited
XP Multiplier: 3×
Hearts Discount: 15%
Memory: Long chat (~5000 tokens)
Extras: priority servers & exclusives

Notes:

• “Swipes” refers to discovery/skip actions within MaiFriends. “Undo / Insta” are in-app tools as defined in the App (availability may depend on your tier).
• “t” indicates approximate tokens used for AI context (values are estimates and may vary).
• Memberships and subscriptions are personal and non-transferable; they cannot be sold, exchanged, or shared.

The cost of each plan is displayed within the App and in the relevant store listing.
MaiFriends reserves the right to modify or discontinue any plan or feature with reasonable notice where required by law.

2.4 Hearts (In-App Currency)

MaiFriends uses “Hearts” as an in-app virtual currency.

• Hearts can be purchased directly within the App or earned through in-app actions, special promotions, or watching optional ads.
• Hearts have no real-world monetary value, are non-transferable, and cannot be redeemed for cash.
• Hearts may expire or be forfeited upon account deletion, inactivity, or violation of these Terms.
• We may adjust the Hearts exchange rate, pricing, or availability at any time with notice inside the App.

2.5 Subscriptions and Payments

All paid subscriptions and in-app purchases are processed through the platform from which you originally obtained the App (Apple App Store or Google Play Store).

• Subscriptions renew automatically unless cancelled at least 24 hours before the renewal date.
• Charges are billed to the payment method linked to your store account at confirmation of purchase.
• You can manage or cancel your subscription in your store account settings.
• Failure to complete payment may result in automatic downgrade to the Free Use plan.
• Prices and available plans may change; any price change will take effect at the next billing cycle following notice provided within the App or by the store.

2.6 Refunds

2.6.1 Purchases via Apple or Google
If you purchase a subscription through the Apple App Store or Google Play Store, the sale is final.
Refund requests must be made directly through the respective store, and your purchase is subject to that store’s payment and refund policies, which may not allow refunds in all cases.
MaiFriends does not issue direct refunds for purchases made through these marketplaces.

2.6.2 Purchases via Web or Other Payment Processors
If MaiFriends offers web-based purchases (e.g., via Stripe, PayPal, or another processor), the sale is final unless otherwise stated or required by law.

EU Residents: You have the right to withdraw from a contract for digital content within fourteen (14) days of the agreement without charge and without giving any reason.
However, this withdrawal right does not apply once you have expressly consented to immediate performance of the digital service and acknowledged that you thereby lose your right of withdrawal.
By confirming your purchase and starting to use MaiFriends Premium, Ultimate, or Whale VIP features, you expressly consent to immediate delivery and acknowledge that you lose your withdrawal right once access begins.
Therefore, you will not be eligible for a refund unless the digital content or service is defective or otherwise required by law.

If a transaction qualifies for a legal refund under applicable consumer law, we will process such refunds upon your request to support@maifriends.app.

2.7 Device Requirements

To enjoy MaiFriends on your smartphone or other device, ensure it meets the system requirements listed in the relevant app-store page.
Standard data or carrier fees may apply depending on your network provider.

3. Cancellation of Services

3.1 Cancellation by You

You may delete your account in the App at any time (this is irreversible). Data linked to your account will be deleted.
Subscription access remains active until the end of the current billing period.

3.2 Cancellation by Us

We may suspend or terminate your account for fraud, misuse, or violation of these Terms or applicable law. Such termination may occur without prior notice.

3. Cancellation of services

3.1 Cancellation by You

You may delete your account in the App at any time (this is irreversible). Data linked to your account will be deleted.
Subscription access remains active until the end of the current billing period.

3.2 Cancellation by Us

We may suspend or terminate your account for fraud, misuse, or violation of these Terms or applicable law. Such termination may occur without prior notice.

4. General Practices on Use and Storage

We may establish limits on use, data retention, or storage. We are not responsible for deletion or failure to store content. Inactive accounts may be closed after a reasonable period.

5. Mobile Services

Some Services are accessible via mobile devices. Carrier charges may apply. Not all features are available on all devices or in all regions.

6. Conditions of Use

6.1 User Conduct

You are solely responsible for all text, images, messages, code, or other material (“Content”) that you upload, post, or otherwise share through the Services.
The following are examples of the kinds of content and behavior that are prohibited on MaiFriends.
We reserve the right to investigate and take appropriate legal or technical action — including removing content, suspending or terminating accounts, and reporting activity to the authorities — at our discretion.

You agree not to use the Services to:

1. Upload or share content that:
   • infringes any copyright, trademark, or other proprietary rights of others;
   • you do not have a lawful right to upload;
   • contains malware, viruses, or code intended to interrupt, destroy, or limit functionality;
   • constitutes unsolicited advertising, spam, chain letters, pyramid schemes, or other commercial solicitation;
   • is unlawful, threatening, abusive, harassing, defamatory, obscene, pornographic, hateful, or discriminatory; or
   • in our reasonable judgment, restricts or inhibits others from using MaiFriends or may expose MaiFriends or its users to liability.
2. Interfere with or disrupt the Services, servers, or networks connected to the Services, or disobey any policies or regulations of those networks.
3. Impersonate any person or entity, or falsely state or misrepresent your affiliation with a person or organization.
4. Solicit or collect personal data from anyone under the age of 18, or interact with minors in any way through the Services.
5. Harvest or collect usernames, email addresses, or other contact information of users for sending unsolicited communications.
6. Promote, facilitate, or provide instructions for illegal activities or other acts that violate applicable law.
7. Attempt to gain unauthorized access to data, systems, or materials not intentionally made available through the Services.

Violations of these rules may result in immediate suspension or permanent termination of your account, removal of content, and, if necessary, notification to relevant authorities.

6.2 International Use and Export Compliance

You will comply with all applicable local laws and international export regulations related to software, AI technologies, and data transfer when using MaiFriends.

6.3 Use by Minors

The Services are intended for users aged 18 and older.
MaiFriends does not knowingly collect or store personal data from minors.
If we learn that a minor has registered an account, we will take steps to delete that account and its data.

6.4 Personal Use Only

Unless explicitly authorized in writing by MaiFriends, the Services are provided for personal, non-commercial use only.
You may not resell, redistribute, or otherwise exploit the Services or any part of them for commercial purposes.

7. AI Interactions and Limitations

AI responses are automatically generated and may be inaccurate or unexpected. Interactions are simulated and not professional advice.

Training opt-in: we may use anonymized, aggregated chat data to improve our AI only if you have explicitly opted in. You can withdraw consent anytime in Settings.

8. Apple App Store and Google Play Store Legal Information

These Terms apply to your use of all the Services, including the Android application available via the Google, Inc. (“Google”) Play Store (the “Applications”), but the following additional terms also apply to the Applications:

• Both you and MaiFriends acknowledge that the Terms are concluded between you and MaiFriends only, and not with Apple and Google, and that Apple and Google are not responsible for the Application or the Content;
• The Application is licensed to you on a limited, non-exclusive, non-transferrable, non-sublicensable basis, solely to be used in connection with the Services for your private, personal, non-commercial use, subject to all the terms and conditions of this Agreement as they are applicable to the Services;
• You will only use the Application in connection with an Apple device that you own or control;
• You acknowledge and agree that Apple has no obligation whatsoever to furnish any maintenance and support services with respect to the Application;
• In the event of any failure of the Application to conform to any applicable warranty, including those implied by law, you may notify Apple or Google of such failure; upon notification, Apple and Google’s sole warranty obligation to you will be to refund to you the purchase price, if any, of the Application;
• You acknowledge and agree that MaiFriends, and not Apple or Google, is responsible for addressing any claims you or any third party may have in relation to the Application;
• You acknowledge and agree that in the event of any third party claim that the Application or your possession and use of the Application infringes that third party’s intellectual property rights, MaiFriends, and not Apple or Google, will be responsible for the investigation, defense, settlement and discharge of any such infringement claim;
• You represent and warrant that you are not located in a country subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country and that you are not listed on any U.S. Government list of prohibited or restricted parties;
• Both you and MaiFriends acknowledge and agree that, in your use of the Application, you will comply with any applicable third party terms of the agreement which may affect or be affected by such use; and
• Both you and MaiFriends acknowledge and agree that Apple and Apple’s subsidiaries and Google and Google’s subsidiaries are third party beneficiaries of this Agreement, and that upon your acceptance of this Agreement, Apple and Google will have the right (and will be deemed to have accepted the right) to enforce this Agreement against you as the third party beneficiary hereof.
• MaiFriends and you acknowledge and agree that Apple, and Apple’s subsidiaries, are third party beneficiaries of these Terms of Service with respect to the Apple-Enabled Software, and that, upon your acceptance of the terms and conditions of these Terms of Service, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms of Service against you with respect to the Apple-Enabled Software as a third party beneficiary thereof.

9. Intellectual Property Rights

9.1 Service Content, Software, and Trademarks

All intellectual property rights in the Services, including but not limited to software, algorithms, text, images, logos, user interface elements, and other materials (“Service Content”), are owned by MaiFriends, or its licensors and are protected by copyright, trademark, and other laws.

You agree not to:

• copy, modify, reproduce, frame, scrape, rent, lease, loan, sell, distribute, or create derivative works based on the Services or Service Content;
• engage in data mining, automated collection, or scraping of user data or content;
• reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Services;
• circumvent access restrictions, blockings, or security measures implemented by MaiFriends

“MaiFriends”, its logos, and related marks are trademarks of MaiFriends.
Other names or logos appearing in the Services may be trademarks of their respective owners.
Nothing in these Terms grants you a right or license to use any MaiFriends trademarks without prior written permission.
All goodwill arising from authorized use of MaiFriends friends marks shall inure exclusively to MaiFriends.

9.2 Third-Party and User Content

You are solely responsible for all content, messages, and media (“User Content”) you upload or share through the Services.
MaiFriends does not pre-screen User Content but reserves the right, at its discretion, to review, moderate, or remove any content that violates these Terms, applicable law, or community guidelines.

MaiFriends is not responsible or liable for any third-party content available via the Services, including user-generated or external materials. You agree to evaluate and bear all risks associated with such content.

By uploading User Content, you grant Montulet en Partners B.V. a non-exclusive, worldwide, royalty-free, revocable license to host, store, and process that content solely for the purpose of operating and improving the Services.
Your private conversations will never be used for marketing or made public without your explicit consent.

MaiFriends may preserve or disclose content if required by law or in good faith belief that such action is reasonably necessary to:
(a) comply with legal obligations or governmental requests;
(b) enforce these Terms;
(c) respond to claims of rights infringement; or
(d) protect the rights, property, or safety of MaiFriends, its users, or the public.

9.3 Feedback

Any suggestions, ideas, or feedback you provide to MaiFriends may be used freely to improve the Services without obligation, attribution, or compensation to you.
You agree that such feedback becomes part of MaiFriends’s intellectual property.

9.4 Copyright Complaints (Notice & Takedown)

If you believe that material available through the Services infringes your rights, please notify us at support@maifriends.app with the following information:

• your name and contact details;
• identification of the protected work or rights allegedly infringed;
• identification of the infringing material and its location within the Services;
• a statement confirming your good faith belief that the use is not authorized; and
• a declaration that the information provided is accurate and that you are authorized to act on behalf of the rights holder.

We will respond promptly and in accordance with applicable EU and Dutch law, including Directive (EU) 2019/790 on copyright in the Digital Single Market.

MaiFriends maintains a policy of terminating accounts of users who repeatedly infringe intellectual property rights.

10. Third-Party Websites and Integrations

The Services may contain links to or integrations with third-party websites, software, or resources (for example, payment processors, AI model providers, or analytics tools). These third-party services are provided solely for your convenience.

You acknowledge and agree that MaiFriends has no control over and is not responsible or liable for:

• the availability, accuracy, or content of such external websites or services;
• any products, data, materials, or services available from third parties; or
• any loss, damage, or other liability that may arise from your use of or reliance upon them.

Links or integrations provided through the Services do not imply any endorsement or recommendation by MaiFriends of the third party or its offerings.

Any dealings, transactions, or communications that you have with third parties found while using the Services — including payment processing, AI generation, or other integrations — are solely between you and the third party.
You agree that MaiFriends will not be liable for any loss, claim, or damage of any kind arising from such interactions.

Your use of third-party services is subject to their respective terms, privacy policies, and practices, which may differ from those of MaiFriends
We encourage you to review those terms before engaging with third-party platforms.

Use of any third-party website or integration is entirely at your own discretion and risk.

11. Social Login and Third-Party Authentication

You may access or log in to the Services through third-party authentication providers such as Google or Apple (“Social Login Providers”).
When you use these options, the provider may share certain information with MaiFriends, such as your name, email address, or profile identifier, to verify your identity and create your account.

MaiFriends uses this information solely for authentication and account management in accordance with our Privacy Policy.
We do not post, share, or collect any additional data from your social accounts without your explicit consent.

The way these providers use, store, and process your data is governed by their own privacy policies and terms of service.
MaiFriends has no control over and assumes no responsibility for the practices or accuracy of any third-party authentication provider.

The availability of social logins or integrations is provided for convenience only and does not imply endorsement or affiliation.

12. Warranty, Indemnity and Liability

12.1 Indemnity

To the maximum extent permitted by law, you agree to indemnify, defend, and hold harmless MaiFriends its affiliates, officers, directors, employees, agents, and contractors from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to:
(a) your use or misuse of the Services;
(b) your violation of these Terms;
(c) your violation of any rights of another person or entity, including intellectual property or privacy rights; or
(d) your content or conduct through the Services.

This indemnity does not apply to the extent that any damage results from negligence or intentional misconduct by MaiFriends or its employees.

12.2 Disclaimer of Warranties

You understand and agree that your use of the Services is at your sole risk.
The Services, including all AI-generated content, are provided on an “as is” and “as available” basis without warranties of any kind, whether express, implied, or statutory.

MaiFriends and its licensors expressly disclaim all warranties, including but not limited to:

• implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement;
• any warranty that the Services will be uninterrupted, error-free, secure, or available at all times;
• any warranty regarding the accuracy, reliability, or quality of information or output obtained through the Services;
• or that any errors will be corrected.

AI-generated responses may be inaccurate, incomplete, or unexpected. They do not constitute professional, medical, legal, or psychological advice. You are solely responsible for how you interpret and use such content.

Some jurisdictions do not allow the exclusion of certain warranties. In such cases, the exclusions above apply only to the extent permitted by applicable law.

12.3 Limitation of Liability

To the maximum extent permitted by law, MaiFriends and its affiliates shall not be liable for any indirect, incidental, special, consequential, or exemplary damages, including but not limited to:
loss of profits, goodwill, data, or other intangible losses, even if we have been advised of the possibility of such damages.

In particular, MaiFriends shall not be liable for damages resulting from:
(a) the use of or inability to use the Services;
(b) unauthorized access to or alteration of your transmissions or data;
(c) conduct of any third party within or through the Services; or
(d) reliance on any content, including AI-generated output.

Our total cumulative liability to you for any and all claims arising under these Terms shall not exceed the amount you have paid to MaiFriends in the six (6) months preceding the event giving rise to the claim, or €100, whichever is greater.

Nothing in these Terms excludes or limits our liability for:

• death or personal injury caused by our negligence;
• fraud or fraudulent misrepresentation; or
• any matter which cannot be excluded or limited under mandatory law.

If you are dissatisfied with any part of the Services or with these Terms, your sole and exclusive remedy is to stop using the Services.

13. Dispute Resolution and Governing Law

13.1 Governing Law

These Terms and any dispute arising out of or relating to them are governed by the laws of the Netherlands, without regard to conflict-of-law principles.
However, if you are a U.S. resident, certain provisions of U.S. federal or state law may apply to the extent they cannot be excluded by contract.

13.2 Jurisdiction (EU and Other Users)

If you reside in the European Union or any country outside the United States, all disputes arising from or relating to these Terms or your use of the Services shall be submitted to the competent courts in Amsterdam, the Netherlands, unless mandatory consumer protection law provides otherwise.

EU residents may also use the European Online Dispute Resolution (ODR) platform:
https://ec.europa.eu/consumers/odr

13.3 Arbitration (U.S. Users Only)

If you reside in the United States, you and MaiFriends agree that any dispute arising out of or relating to these Terms or the Services (including their interpretation, validity, or termination) shall be resolved exclusively through binding arbitration, conducted in accordance with the rules of the American Arbitration Association (AAA).

• The arbitration shall take place in a reasonably convenient location for both parties.
• Each party will bear its own legal costs, unless otherwise required by law.
• You waive the right to participate in a class action or class-wide arbitration.
• The arbitrator’s decision shall be final and binding, and may be enforced in any court of competent jurisdiction.

13.4 Informal Resolution

Before initiating arbitration or litigation, both parties agree to attempt to resolve the dispute informally by contacting support@maifriends.app.
Most concerns can be resolved amicably within 30 days.

13.5 Exceptions

This section does not apply to claims relating to intellectual property rights, misuse of the Services, or requests for injunctive relief, which may be brought before any competent court.

13.6 No Class Actions

To the extent permitted by applicable law, all disputes must be brought on an individual basis.
No class, collective, or representative actions or proceedings are permitted.

14. Your Privacy

We respect your privacy. For details, please see our Privacy Policy.
By using the Services, you consent to processing of your data as described there and in accordance with GDPR and other applicable laws.

15. Changes to These Terms

We may update these Terms periodically. Significant changes will be communicated in-app or by email. Continued use of the Services after updates means you accept the new Terms.

16. Entire Agreement and Severability

These Terms constitute the entire agreement between you and MaiFriends regarding the Services and supersede all prior or contemporaneous communications.

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall remain in full force and effect.
Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights.

17. Contact information

Montulet en Partners B.V.
Email: support@maifriends.app
Website: https://maifriends.app

Last update: November 2025